- Social Media Interactions
- Notification Procedures
- Links to Other Websites
- Information We Collect
- How We Use Your Information
- How We Share Your Information
- How We Protect Your Information
- Contact Us
- Compromise of Personal Information
- Children's Privacy
- IMPORTANT INFORMATION FOR CALIFORNIA RESIDENTS
User-Provided Information:You may be required to provide personal information to access or use certain parts of our Site, or features of the Site or services, including without limitation, when you place an order, chat with a customer care specialist, subscribe to a newsletter, fill out a form, participate in any of our programs such as contests, sweepstakes or surveys, contact us with a comment, testimonial, question or complaint, etc. If you do not provide the requested personal information, you may not be able to access or use the features of the Site or service where such information is requested.
Depending upon the nature of the transaction, the personal information collected may include your name, address, telephone number, email address, fax number, date of birth, age, gender, credit card information, debit card information, Go Rhino part number and date of purchase, vehicle VIN number, vehicle license plate number and state, or other demographic information. If you correspond with us by mail, email or chat, we may retain the content of your messages, your physical and email addresses and our responses.
We may also collect personal information about you from other third parties, such as demographic firms, to make our future services and marketing efforts more efficient and personalized for you. We may combine all information we collect and may disclose this information within our corporate family of brands and/or our service providers.
Cookies Information:When you visit the Site, we may send one or more cookies – a small text file containing a string of alphanumeric characters – to your computer that uniquely identifies your browser and lets us help you log infaster and enhance your navigation through the Site. A cookie does not collect personal information about you. We use both session cookies and persistent cookies. A persistent cookie remains on your hard drive after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the Site. Persistent cookies can be removed by following your web browser’sdirections. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Site or services may not function properly if the ability to accept cookies is disabled.
Log File Information:Log file information is automatically reported by your browser each time you access a web page. When you register with, or view ourSite, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol ("IP") addresses or other device identifiers, browser information, Internet Service Provider ("ISP"),operating system, location, date/time stamp, clickstream data, referring/exit pages and URLs, domain names, landing pages, pages viewed, and other such information.
Clear Gifs Information:When you use the Site or services, we may employ clear gifs (a.k.a. Web Beacons) which are used to track the online usage patterns of our users anonymously. No personal information from your accountis collected using these clear gifs. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened by recipients. The information is used to enable more accurate reporting, improvethe effectiveness of our marketing, and make this Site better for our users.
We use the personal information you provide and any general information we receive from you to (a) operate, maintain, and provide to you the best possible features, products, functionality of the Site and experience; (b) analyze visits to the Site and learn about the interests of our visitors in aggregate and also on a personal level to better understand your interests and needs, so we can assess product demand and improve our products and services and deliver to you the type of content, features, products and promotions that you are most interested in; (c) process registration requests when you register for our programs or services, or otherwise administer your participation in our programs or services; (d) respond to your comments, questions or complaints and determine your satisfaction with our programs, products and services; (e) administer a promotion, contest, sweepstakes, survey or other Site feature; and (f) send you marketing communications and other information and materials you have chosen to receive regarding our products, services, marketing or special events. We also use your personal information for our everyday business purposes such as security, processing online orders, payment processing, analytics, operations, fraud detection and prevention, reporting, making back-ups and legal compliance.
Any personal information or content you voluntarily disclose for posting to the Site (for instance, any content you post) (referred to herein as "User Content") becomes available to the public via the Site and our business partners. User Content includes, but is not limited to, testimonials, reviews, comments, photos, videos, etc. If you remove User Content, copies may remain viewable in cached and archived pages or if other users have copied or stored your User Content.
By providing us your email address, you consent to our using the email address to send you Site and service-related notices, including any notices required by law, in lieu of communication by postal mail. We may also use your email address to send you other messages including, but not limited to, newsletters, payment information, credit card update notifications, account status, legal updates, changes to features of the Site or services, product updates, special offers or promotions, or other account information. If you do not want to receive such email messages, you may opt out by clicking on the unsubscribe link contained in the email message, or by contacting us. Opting out may prevent you from receiving email messages regarding updates, improvements, or offers. You may not opt out of service-related emails.
Go Rhino may use certain information about you and/or your User Content without identifying you as an individual to third parties. We do this for purposes such as analyzing how the Site is used, diagnosing service or technical problems, maintaining security, and personalizing advertisements and promotions.
Go Rhino may develop special sites or administer promotions in cooperation with other companies. If you register at these "co-branded" sites or consent to receive email communications from our promotional partners, we may share your registration information (such as name and email address) with those companies.
Personally Identifiable Information: Go Rhino will not rent or sell your personal information to others. We may disclose personally-identifying, and potentially personally-identifying, information to those of our employees, contractors (including website operators), affiliated organizations, service providers, promotional partners and other third parties that provide support services to us or help us market our products and services, administer our programs and operations, fulfill your requests and orders, administer surveys, contests, and sweepstakes, or process any other information on our behalf to provide services available at our Site. We may store personal information in locations outside the direct control of Go Rhino (for instance, on servers or databases co-located with hosting providers).
As we develop our business, we may buy or sell assets or business offerings. Customer, email, and visitor information is generally one of the transferred business assets in these types of transactions. We may also transfer such information in the course of corporate divestitures, mergers, or dissolution.
Non-Personally Identifiable Information: We may share non-personally identifiable information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties to help them understand the usage patterns for certain services.
Your California Privacy Rights
The information set forth herein is provided to comply with the California Consumer Privacy Act of 2018.
The California Consumer Privacy Act provides our customers who are California residents the right to notice and disclosure of the collection of their personal information and the right to request that such information be deleted, as more fully set forth, commencing with Civil Code section 1798.100.
By Mail to:
Go Rhino California Privacy Rights
Attention: Legal Department
589 Apollo Street
Brea, CA 92821.
By Email to:
For all requests, you must provide your name, street address, city, state, and zip code. You must also attest to the fact that you are a California resident and provide a current California address for our response.
California Do Not Track Disclosures
California Business & Professions Code Section 22575(b) (as amended effective January 1, 2014) provides that California residents are entitled to know how a website operator responds to "Do Not Track" (DNT) browser settings. DNT is a feature offered by some browsers which, when enabled, sends a signal to websites to request that your browsing is not tracked, such as by third party ad networks, social networks and analytic companies. Go Rhino does not currently take actions to respond to DNT signals because a uniform technological standard has not yet been developed. We continue to review new technologies and may adopt a DNT standard once one is created. For information about DNT, please visit: www.allaboutdnt.org.
Last updated October 2021